Saim Sarwar
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    Local SEO Recovery & Growth for All American Limo (Chicago, IL)

    Industry: Chauffeured Limousine Services
    Services Offered: Airport Transfers, Wedding Transportation, Corporate Travel, Wine Tours

    Background

    All American Limo, a well-established limousine rental company in Chicago, had recently experienced a significant drop in online visibility and inbound leads. Their Google Search rankings, impressions, and website traffic had declined, impacting calls and bookings.

    Challenges

    • Sharp ranking drop due to outdated SEO practices and low-quality backlinks

    • Under-optimized Google Business Profile (GBP)

    • Poorly targeted content without semantic keyword coverage

    • Decline in organic clicks and impressions

    Objectives

    1. Recover lost rankings and restore visibility in local searches

    2. Rebuild trust with search engines through quality optimization

    3. Increase calls and bookings from Google Business Profile

    4. Establish a long-term SEO foundation to dominate local markets

    Strategy & Actions Taken

    1. SEO Recovery Audit:  Identified toxic backlinks, thin content, and technical SEO gaps

    2. Content Optimization: Rewrote service pages with semantic keyword strategy for high-intent local searches

    3. Backlink Clean-up & Quality Link Building: Disavowed harmful links, built local citations and niche-relevant backlinks

    4. Google Business Profile Optimization: Updated services, added geo-targeted keywords, and improved visuals & reviews strategy

    5. Local SEO Semantic Strategy: Built topic clusters to dominate Chicago limo-related searches

    6. On-page Technical Fixes: Improved internal linking, schema markup, and Core Web Vitals

    Results in 3 Months

    • Website Clicks: 76.4K (↑ Significant recovery from previous drop)

    • Total Impressions: 1.82M in Google Search

    • Google Business Profile Interactions: 2,021 in 6 months

    • Calls from GBP: 295 direct calls

    • Average CTR: 4.2% (↑ from under 2%)

    • Stabilized Rankings: Secured top positions for major “Chicago limo” and related searches

    Conclusion

    Within just 3 months, All American Limo went from a traffic and ranking slump to dominating Chicago’s limousine service search results. The combination of recovery-focused SEO, local semantic targeting, and GBP optimization ensured not just a rebound, but a lasting competitive advantage in their market.

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